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L&E ResearchL&E Research
L&E Research is a market field service that was founded in 1984. Today it is the largest field service in Eastern North Carolina and the second largest in the state. Its specialty is focus group research - a type of qualitative research that allows industry to talk to small groups of consumers to measure their opinions. The focus group session is most often held at the office of L&E Research and usually lasts between 1 1/2 hours to 2 hours. Participants are always paid for their time and opinions, typically $60 for 2 hours of time but many times more than this. At no time will anyone attempt to sell you anything, nor is anyone's name placed on any list. This is pure market research.

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